Privacy policy Muthuraj Marimuthu February 6, 2020

Privacy Policy

1. Our Approach

1.1. This Privacy Policy (the “Policy”) sets out how we, Shelton Development Services Limited, (further referred to as “our” or “we”) process the personal data of our website visitors and customers.

1.2. It is important that you read this Policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully
aware of how and why we are using your data.

1.3. This Policy supplements other notices and privacy policies and is not intended to override them. For further details on how we collect, store and process personal data including personal data collected and processed whilst
providing a service or use of our applications, please review our full privacy policy. Please contact us for a copy of our full privacy policy.

1.4. If, for any reason, you do not agree to the processing and use of Personal Data (as defined below) please immediately stop using the website.

1.5. If you have any questions about this Policy, please send an email to or write to us at Shelton Development Services Limited, Astra House, The Common, Cranleigh GU6 8RZ.

2. What is personally identifiable information (PII) / personal data?
Personal data or personally identifiable information means any information relating to a person who can be identified either directly or indirectly (“Personal Data” or “PII”). It does not include data where the identity of an individual has been removed.

3. What information do we collect?
3.1. We collect information from you that may constitute Personal Data, for example, when you subscribe to our newsletter, respond to a survey or fill out a form on our website.

3.2. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
3.2.1. Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
3.2.2. Contact Data includes billing address, delivery address, email address and telephone numbers.
3.2.3. Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
3.2.4. Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
3.2.5. Usage Data includes information about how you use our website, products and services.

3.3. We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Policy.

3.4. We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

4. Purposes for which we process your personal data

4.1. Any of the information we collect from you that constitutes Personal Data will only be processed in accordance with applicable law, for the following purposes:
4.1.1. improving our website (we continually strive to improve our website offerings based on the information and feedback we receive from you);
4.1.2. improving customer service (your information helps us to more effectively respond to your customer service requests and support needs);
4.1.3. managing our relationship with you (including providing you with a quote or demo);
4.1.4. making suggestions and recommendations to you about goods or services that may be of interest to you; and
4.1.5. complying with applicable law (for example, in response to a request from a court or regulatory body, where such request is made in accordance with the law).

4.2. The legal basis for us processing your Personal Data for the purposes described above will typically be because you have provided us with your consent. However, we may also rely on other legal grounds, for example,
where the processing is necessary:

4.2.1. your request for content, goods or services necessitating steps including processing of your Personal Data to be taken prior to entering into contract with you and any processing that is necessary for the performance of such contract;
4.2.2. legitimate interests pursued by Shelton Development Services Limited as a business; and
4.2.3. compliance with a legal obligation to which Shelton Development Services Limited is subject.

4.3. We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to
get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

4.4. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. Marketing
5.1. We may use your Identity, Contact, Technical and Usage Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). You will receive marketing communications from us if you have requested information from us or purchased and products or services from us and you have not opted out of
receiving that marketing.

5.2. We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

5.3. If you decide to opt-in to our mailing list, you will receive emails that may include company news, updates, related product or service information, etc. If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

6. Cookie statement
What are cookies and why do we use them?

6.1. In order to collect the information as described in this Privacy Policy, we use cookies on our website.

6.2. A cookie is a small file that a website or its service provider transfers to your computers hard drive through your web browser (if you allow) that enables the websites or service providers systems to recognise your browser and capture and remember certain information.

6.3. You can set your browser to notify you when you receive a cookie. This enables you to decide if you want to accept it or not. Alternatively, you can choose to turn off all cookies via your browser settings. However, some of the services and features offered through our website may not function properly if your cookies are disabled.

6.4. Cookies can be first party or third party cookies.
6.4.1. First party cookies – cookies that the website you are visiting places on your computer.
6.4.2. Third party cookies – cookies placed on your computer through the website but by third parties, such as Google.

The cookies placed on our website
6.5. We use the following cookies on our website:
6.5.1. Strictly necessary cookies – these cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for cannot be
provided.  They are deleted when you close the browser. These are first party cookies.
6.5.2. Performance cookies – these cookies collect information in an anonymous form about how visitors use our website. They allow us to recognise and count the number of visitors and to see how visitors move around the website when they are using it and the approximate regions that they are visiting from. These are first party cookies.
6.5.3. Functionality cookies – these cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features.
These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. The information these cookies collect may be anonymised
and they cannot track your browsing activity on other websites. These are first party cookies.
6.5.4. Social Media cookies – these cookies allow you to connect with social media networks such as LinkedIn and Youtube. These are persistent cookies which will be kept on your device until their expiration or earlier manual deletion.

Cookie consent and opting out
6.6. When you arrive on our website a pop-up message will appear notifying you that our website uses cookies. By clicking ‘Continue’ on the pop-up message, you are consenting to our use of cookies. Once your consent has been provided, this message will not appear again when you revisit.  If you, or another user of your device, wish to withdraw your consent at any time, you can do so by altering your browser settings otherwise we will
assume that you are happy to receive cookies from our website. For more information please visit and

7. Do we disclose any information to outside parties?

7.1. There are circumstances where we wish to disclose or are compelled to disclose your Personal Data to third parties. This will only take place in accordance with the applicable law and for the purposes listed in clause 4 above. These scenarios include disclosure:
7.1.1. to trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep the Personal Data confidential;
7.1.2. to another legal entity, on a temporary or permanent basis, for the purposes of a joint venture, collaboration, financing, sale, merger, reorganisation, change of legal form, dissolution or similar event. In the case of a merger or sale, your Personal Data will be permanently transferred to a successor company;
7.1.3. to public authorities or other third parties where we are required by law to do so; and
7.1.4. to any other third party where you have provided your consent.

7.2. Subject to clause 7.1, your Personal Data, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than to our trusted business partners for the purposes of
delivering the purchased product or service requested.

7.3. We may provide information collected by us that does not constitute Personal Data to third parties for marketing, advertising or other similar uses.

8. Retention of personal data

8.1. Your Personal Data will be retained for as long is reasonably necessary for the purposes listed in clause 4 above or as required by applicable local law. Please contact us for further details of applicable retention periods.

8.2. To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

8.3. We may keep an anonymised form of your Personal Data, which will no longer refer to you, for statistical purposes without time limits, to the extent that we have a legitimate and lawful interest in doing so.

9. International transfers 
We do not transfer your personal data outside the European Economic Area (EEA).

10. Your rights

10.1. In certain countries, data protection law provides individuals with numerous rights, including the right to access, rectify, erase, restrict, transport, withdraw consent and object to the processing of, their Personal Data. For
more information about your rights, please visit the website of your local data protection authority. If you wish to exercise any of your rights please contact us.

10.2. You have the right to make a complaint at any time to the Information Commissioner Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

10.3. Notice to California residents. If you are a California resident, California Civil Code section 1798.83 permits you to request information regarding the disclosure of your Personal Data by us to third parties for the third parties’ direct marketing purposes. As described above, we do not disclose Users’ personal information to third parties for direct marketing purposes without User consent. Nevertheless, if you wish to make a request, please send an email to or write to us at Shelton Development Services Limited, Astra House, The Common, Cranleigh GU6 8RZ.

11. Third party links
Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites are subject to their own privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our website and
welcome any feedback about these sites.

12. Terms and conditions
Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at Terms and Conditions.

13. Changes to our privacy policy
If we decide to change our Policy, we will post those changes on this page, and/or update the Policy modification date below. We have updated this Policy in accordance with the new EU GDPR guidelines valid from May 25, 2018 onwards. This Policy was last modified on 21 November 2019.

View SDS Full Privacy Policy