Guildford, UK - 25 November 2025
SDS (Shelton Development Services) has announced the launch of Keynect AI, a next-generation sales and property management platform designed for affordable-housing providers, local authorities, and developers. Built to transform how shared-ownership and outright-sale homes are managed, matched, and sold, Keynect AI brings together intelligent automation, real-time data, and human-centred design helping providers deliver faster, fairer, and more transparent home-buying experiences.
Keynect AI connects buyers and housing providers through two user-friendly interfaces.
For Buyers: The Customer Portal empowers prospective homeowners to browse, apply, and track their housing applications with ease. Through its intuitive dashboard, buyers can manage personal details, and view their application progress.
For Providers: The Staff Portal equips sales teams with a full suite of tools to manage schemes, properties, and buyers from one secure, cloud-based platform. From configurable application forms and milestones to automated email workflows and GDPR-compliant audit logs, providers can streamline operations while maintaining full oversight.
Seamless integrations with Zoopla, Rightmove, and SDS Sequel enable real-time listing updates and financial synchronisation, ensuring consistency and accuracy across departments.
“Keynect AI represents the next generation of affordable-housing technology,” explains Alexander Thomson, Managing Director of SDS. “It’s built to help sales teams work smarter, connect data seamlessly, and deliver an experience that reflects the care and professionalism our sector is known for.”
By automating administrative tasks and surfacing real-time insights, Keynect AI enables sales teams to focus on what matters most: building trust with buyers and ensuring every interaction feels informed, timely, and personal.
For teams looking to go further, the Keynect AI Pro Tier introduces advanced automation and AI-driven enhancements, including:
Future developments will include expanded analytics dashboards, automated communications, AI applicant matching, and support for rented homes and other affordable tenures.
A standout feature of Keynect AI is its native integration with SDS Sequel, creating a unified ecosystem between sales and finance. This synchronisation ensures that financial and customer data flow seamlessly between departments, improving accuracy, transparency, and collaboration.
According to William Halls, Solution Architect at SDS,
“Synchronisation between Keynect AI and Sequel removes the traditional barriers between finance and sales. It’s not just about data, it’s about creating a smarter, more connected way of working that ultimately benefits the people buying homes.”
Following the success of Landval, SDS’s land-appraisal platform, Keynect AI marks the next evolution in the company’s mission to empower the housing sector with intelligent, people-first technology supporting providers from land acquisition through to home ownership.
Reflecting on the company’s broader mission, Alexander Thomson added,
“Our vision has always been to empower the housing sector with technology that makes a difference. With Keynect AI, we’re helping organisations not just manage sales but transform them delivering homes, and hope, with confidence and care.”
Keynect AI is available now to housing associations, local authorities, and shared-ownership providers across the UK. To learn more, visit Keynect AI.
SDS is a UK-based software company with more than 30 years of experience supporting the housing sector. From land acquisition to development and sales, SDS provides digital tools that help housing professionals plan, fund, and deliver affordable homes with lasting impact.
Communications Team - SDS
press@s-d-s.co.uk | marketing@s-d-s.co.uk | www.s-d-s.co.uk